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Business Proposal Example — Fulfilment Partnership for an E-commerce Brand

Example document for Business Proposal. Use this as a reference when creating your own.

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Document: Business Proposal

Example Document

Last updated 6/4/2026

Business Proposal — Warehousing & Fulfilment Partnership

Prepared for: Priya Mehta, Operations Director, Verdant Goods Prepared by: Tom Harker, Partnerships Lead, Northwind Logistics Date: 4 June 2026 Proposal valid until: 4 July 2026


1. Executive summary

Verdant Goods has outgrown its single self-managed warehouse: same-region orders now take 3–4 days to reach customers and per-order fulfilment cost has crept to ~£6.80. Northwind Logistics proposes a three-year warehousing and fulfilment partnership operating from our two regional centres in Manchester and Bristol. Within 90 days this cuts average delivery to next-day for 78% of your customers and lowers blended fulfilment cost to ~£4.95 per order. We invoice monthly on actual volume, with no minimum-volume penalty in year one.

2. About Northwind Logistics

Northwind is a regional 3PL operating two automated fulfilment centres totalling 240,000 sq ft, shipping around 1.9 million parcels a year for 40+ e-commerce brands.

Founded2014
CentresManchester (160k sq ft), Bristol (80k sq ft)
Team size210
Relevant clientsHomeware, cosmetics, and pet-supply brands shipping 5k–60k orders/month

3. The opportunity

Verdant Goods is growing ~35% year on year and now ships roughly 14,000 orders a month from one warehouse in the Midlands. Two-thirds of your customers are in the North and South-West — the regions furthest from your current site — which drives both your slow delivery times and your highest carrier surcharges. Consolidating stock closer to demand is the single biggest lever available to cut both delivery time and cost.

4. Proposed arrangement

  • Northwind will: receive and store inventory across both centres, pick/pack/ship all orders, manage carrier relationships and returns, and provide a real-time dashboard with order and stock visibility.
  • Verdant will: provide demand forecasts, supply branded packaging, and maintain the storefront and customer service.
  • Shared: a monthly operations review, agreed service levels (SLAs), and a continuous-improvement target on cost-per-order.

5. Scope and deliverables

AreaIncludedOwner
Inbound & storageGoods-in, putaway, stock control across 2 sitesNorthwind
Pick, pack & shipAll B2C orders, branded packaging, next-day where availableNorthwind
ReturnsInspection, restock or dispose per your rulesNorthwind
Forecasting8-week rolling demand forecastVerdant
VisibilityReal-time dashboard + weekly KPI reportNorthwind

Out of scope: marketplace listing management, customer service, and international freight (quoted separately if needed later).

6. Commercials / investment

ItemBasisAmount
Onboarding & integrationOne-off (system link, stock transfer in)£4,500
StoragePer pallet / month (est. 220 pallets)£5.40 / pallet
Pick & packPer order (1–3 items)£2.35 / order
Additional itemsPer item over 3£0.30 / item
Returns handlingPer returned order£1.10 / return
Est. monthly totalAt ~14,000 orders~£40,500

Commercial terms: billed monthly in arrears, net 30. Three-year term with a 90-day exit clause after year one. No minimum-volume charge in year one.

Expected value to Verdant: blended fulfilment cost falls from ~£6.80 to ~£4.95 per order — roughly £26,000 a month at current volume — while next-day coverage rises from 31% to 78% of customers.

7. Implementation timeline

PhaseMilestoneTarget date
1Contract signed, systems integrated, stock plan agreedWeeks 1–3
2Stock transferred to Manchester; parallel-run with Verdant's warehouseWeeks 4–6
3Bristol centre live; full cutover; Verdant warehouse wound downWeeks 7–12

8. Terms

Three-year initial term with annual price review capped at CPI. SLA: 99.0% of orders shipped same day if placed before 3pm; 99.5% pick accuracy. Either party may exit after year one with 90 days' notice. Detailed terms to be set out in a fulfilment services agreement.

9. Next steps

If this looks right, the next step is a 45-minute call to confirm volumes and SLAs, after which we'll draft the fulfilment services agreement and a joint onboarding plan for your review.

Agreed in principle by: ______________________ Date: ____________

Notes

A realistic worked example showing how to frame a partnership, split responsibilities, and itemise revenue-share-style commercials. Numbers are illustrative.

About this Example

Part of the Business Proposal document collection

Document Type

Business Proposal

A formal document proposing a business idea, venture, or partnership to potential stakeholders or investors.

Complexity

complex

Risk Level

low