Content Calendar Example — Monthly B2B Content Plan
Example document for Content Calendar. Use this as a reference when creating your own.
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Document: Content Calendar
Example Document
Last updated 6/4/2026
Content Calendar Example — Monthly B2B Content Plan
Owner / team: Priya Desai, Marketing, Northwind Analytics Period: May 2026 Last updated: 28 April 2026
Schedule
| Date | Channel | Topic / Title | Format | Owner | Status | CTA |
|---|---|---|---|---|---|---|
| 2026-05-04 | Blog | The hidden cost of stale dashboards | Article | Priya | Scheduled | Read the guide |
| 2026-05-06 | 3 metrics finance teams stop trusting | Carousel | Tom | Drafting | Follow for more | |
| 2026-05-08 | May digest: faster reporting, fewer meetings | Newsletter | Priya | In review | Reply with topics | |
| 2026-05-13 | Blog | How Riverbend cut report time by 60% | Case study | Sara | Drafting | Book a demo |
| 2026-05-15 | What our Riverbend customer learned | Text post | Tom | Idea | Read the story | |
| 2026-05-20 | Blog | A 5-step framework for self-serve analytics | Article | Priya | Idea | Download checklist |
| 2026-05-22 | YouTube | Self-serve analytics in 4 minutes | Short video | Sara | Idea | Subscribe |
| 2026-05-27 | Framework recap + customer story | Newsletter | Priya | Idea | Book a demo | |
| 2026-05-29 | One chart, five wrong conclusions | Carousel | Tom | Idea | Comment below |
Status key: Idea -> Drafting -> In review -> Scheduled -> Published.
Planning notes and themes
- Theme for May: Self-serve analytics — helping finance and ops teams trust their own numbers, leading into June's product update.
- Key dates to plan around: Quarterly product webinar on 2026-06-03 (warm the audience in late May).
- Cadence: 1 blog post and 2 LinkedIn posts per week; 1 email and 1 short video per month.
- Cornerstone piece: The 2026-05-20 framework article is the anchor; the YouTube short, the 2026-05-27 email, and the 2026-05-29 carousel are all repurposed from it.
- Batching plan: Both LinkedIn carousels for the month designed together in the first week.
Backlog (ideas not yet scheduled)
- Comparison post: spreadsheets vs. live dashboards (blog / article)
- Short clip: anatomy of a clear KPI (YouTube / short video)
- Founder Q&A on data culture (LinkedIn / text post)
Notes
An illustrative one-month plan for a fictional B2B brand showing how a single cornerstone piece is repurposed across blog, LinkedIn, email, and video. Names, dates, and figures are illustrative.
About this Example
Part of the Content Calendar document collection
Document Type
Content Calendar
A planning document that schedules content creation and publication across channels over a defined period.