Financial Forecast — Lumora, 3-Year SaaS Forecast

Company: Lumora (workflow automation SaaS for small accounting firms) Prepared by: Devin Okafor, Co-founder & CEO Period: 3 years, starting Year 1 = 2026 Currency: USD Last updated: June 2026

---

1. Key assumptions

Driver	Value	Source / basis
New customers / month (Year 1 average)	18	First-quarter pilot conversion
Average revenue per customer / month	$190	Standard plan at launch
Monthly churn rate	2.5%	Comparable early-stage SaaS
Cost of goods sold	22% of revenue	Hosting, support, payment fees
Fully-loaded headcount	salary + 25%	Payroll taxes, benefits, equipment
Payment terms	Monthly in advance	Card on file at sign-up

2. Revenue and margin by year

Built bottom-up from customers and average revenue, then cross-checked top-down against an estimated 41,000 small accounting firms in the target region (Year 3 implies roughly 3 percent reach — defensible, not heroic).

Line	Year 1 (2026)	Year 2 (2027)	Year 3 (2028)
Customers at year end	210	690	1,480
Total revenue	$620,000	$2,140,000	$4,760,000
Cost of goods sold	$136,000	$471,000	$1,047,000
Gross profit	$484,000	$1,669,000	$3,713,000
Gross margin	78%	78%	78%
Operating expenses	$1,180,000	$1,940,000	$3,120,000
Operating profit / (loss)	($696,000)	($271,000)	$593,000
Operating margin	(112%)	(13%)	12%

3. What the forecast shows

Lumora invests ahead of revenue in Years 1 and 2, running an operating loss while it builds the customer base, then crosses into profit partway through Year 3 as recurring revenue overtakes a slower-growing cost base. Gross margin holds steady at 78 percent because cost of goods scales directly with usage; the swing to profit comes from operating leverage — headcount and overhead grow more slowly than revenue.

The cumulative operating loss across Years 1 and 2 is roughly $967,000, which sets the size of the funding the company needs to reach profitability with a safety margin — the forecast directly informs the raise.

4. Scenarios

Scenario	Year 3 revenue	Year 3 operating margin	Notes
Base case	$4,760,000	12%	Plan above
Downside (churn 4%, growth 30% slower)	$3,090,000	(6%)	Profit slips into Year 4
Upside (Series A in Year 2, +6 hires)	$6,200,000	9%	Faster growth, re-based costs

In the downside case the higher churn matters more than the slower acquisition: losing customers compounds, so retention is the single most important number in the model. That is exactly the kind of insight a scenario view is meant to surface before, not after, it happens.