Email Campaign Plan — Free-Trial Nurture for Tideflow Analytics

Campaign name: Free-Trial Nurture — Tideflow Analytics Owner: Priya Desai, Lifecycle Marketing Date: 4 June 2026 Send window: Trigger-based over each user's 14-day trial

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1. Objective & KPIs

Primary objective: Convert 9 percent of new free-trial users to a paid plan within their 14-day trial.

KPI	Target	How it's measured
Open rate	45%	Platform open tracking
Click-through rate	12%	Platform link tracking
Trial-to-paid conversion	9%	Billing system attribution
Unsubscribe rate	< 0.5%	Platform unsubscribe tracking

2. Audience & segment

Who receives this campaign: Users who started a free trial of Tideflow's Pro plan and have not yet upgraded.

Attribute	This segment
Lifecycle stage	Active free trial
Trigger to enter	Trial started (account created)
Estimated size	~600 new trials / month
Excluded	Users who upgrade to paid (auto-removed on conversion)

3. The email sequence

Email	Timing	Subject line	Goal	CTA
1	Day 0 (sign-up)	Welcome to Tideflow — here's your 2-minute first win	Get the user to connect a data source and see value fast	Connect your first source
2	Day 2	The report most teams build first	Drive the core "aha" by showing the flagship feature	Build your first report
3	Day 5	How Northwind cut reporting time by 70%	Build belief with a relevant proof point	Read the case study
4	Day 9	You're halfway through your trial	Re-engage and remind of the upgrade benefit, with light urgency	See plans & pricing
5	Day 13	Your trial ends tomorrow — keep your dashboards	Convert before access expires	Upgrade to Pro

Exit conditions: A user is removed from the sequence the moment they upgrade to a paid plan, reply to any email, or unsubscribe.

4. Success metrics

• Headline metric: Trial-to-paid conversion rate (target 9 percent within the trial window).
• Review date: 30 days after launch, reviewing the full cohort's sequence performance, not single emails.
• Benchmark / comparison: The previous flat single-email "your trial is ending" approach, which converted ~5 percent.

5. Deliverability checklist

• Sending domain (mail.tideflow.com) authenticated with SPF, DKIM, and DMARC
• All recipients opted in by starting a trial and accepting the terms
• List excludes hard bounces; trial accounts inactive 90+ days suppressed
• Unsubscribe link present in every email
• Plain-text version generated alongside each HTML email
• Subjects and copy reviewed against spam-trigger checklist
• From-name "Priya at Tideflow" consistent across the sequence
• Test sends reviewed on iOS, Android, and desktop before launch