Product Launch Plan — Saved Views for Northwind Analytics

Product / feature: Saved Views — let users save, name, and share filtered dashboard layouts Launch owner: Priya Nadar, Senior Product Manager Target launch date: 5 May 2026 Launch tier: Standard

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1. Launch goals and tier

Standard launch. Saved Views is a meaningful quality-of-life improvement requested by power users on our Growth and Scale plans, but it is not a new product line, so it does not warrant a full campaign.

• Goal 1: Get 40% of weekly-active Growth and Scale users to create at least one saved view within 30 days.
• Goal 2: Reduce 'how do I rebuild my filters every time' support tickets, which run about 25 a week.

2. Positioning and messaging

• Who it is for: Analysts and team leads on paid plans who rebuild the same dashboard filters daily.
• Problem it solves: Re-applying the same filters every session wastes time and is easy to get wrong.
• Alternative today: Bookmarking URLs or keeping a doc of filter settings — fragile and unshareable.
• Headline benefit: Set up your view once, reopen it in a click, and share it with your team.

Message house

• Primary headline: Stop rebuilding the same dashboard every morning.
• Supporting point A: Save any filtered view by name and reopen it instantly.
• Supporting point B: Share a view with your team so everyone reads the same numbers.

3. Target audience

• Primary audience: Weekly-active users on Growth and Scale plans (about 6,400 users).
• Secondary audience: Trial accounts that have built three or more custom filters.
• Excluded / not yet: Free-plan users — Saved Views is a paid-plan feature in this release.

4. Cross-functional readiness checklist

Team	Readiness item	Owner	Due	Status
Product	Feature complete behind plan-gated flag, tested	Daniel Ortiz	28 Apr	Done
Product	In-app tooltip + help-doc deep link	Daniel Ortiz	1 May	In progress
Marketing	Changelog post, email, and in-app prompt drafted	Lena Brooks	30 Apr	Done
Marketing	Short demo GIF for email and changelog	Lena Brooks	2 May	In progress
Sales	One-paragraph blurb + objection notes for AEs	Marcus Feld	1 May	Done
Support	Help article + macro + escalation path to eng on-call	Aisha Khan	2 May	In progress

5. Launch timeline

Window	Key activities	Dates	Owner
Pre-launch	Finalise assets, enable AEs, brief support, sign off readiness	28 Apr - 4 May	Priya Nadar
Launch	Enable flag for paid plans, publish changelog, send email, switch on in-app prompt	5 May	Priya Nadar
Post-launch	Watch adoption + tickets daily, send a tips follow-up email, run retro	6 - 20 May	Priya Nadar

6. Channels and assets

Product-led motion: the in-app prompt does most of the work, with email and changelog as reinforcement and a light sales heads-up for active deals.

• In-app prompt — one-time tooltip on the dashboard filter bar (owner: Lena Brooks).
• Email to eligible users — short announcement with the demo GIF (owner: Lena Brooks).
• Changelog + blog note — feature write-up with a screenshot (owner: Lena Brooks).
• Sales heads-up — Slack note to AEs with the blurb for any open Growth/Scale deals (owner: Marcus Feld).

7. Success metrics

Metric	Baseline	Target	Read by
Email open rate	~32% typical	35%+	12 May
Saved-view creation (eligible WAU)	0%	40% in 30 days	4 Jun
Filter-rebuild support tickets	~25 / week	Under 10 / week	3 Jun

8. Risks and mitigations

Risk	Likelihood	Impact	Mitigation / owner
Shared views leak data across teams	Low	High	Scope sharing to same workspace only; security review done (Daniel Ortiz)
In-app prompt annoys users who do not need it	Med	Low	Dismissable, shows once, suppressed for free plan (Lena Brooks)
Adoption stalls after launch week	Med	Med	Send a tips follow-up email on day 10 (Lena Brooks)

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Launch sign-off: ______________________ Date: ____________