Sales Proposal — Website Redesign for Brightsmile Dental

Prepared for: Dr. Anita Rao, Practice Owner, Brightsmile Dental Prepared by: Maya Chen, Riverbank Studio Date: 12 March 2026 Valid until: 11 April 2026

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1. Executive summary

Brightsmile Dental's current website is slow on mobile and doesn't let patients book online, so an estimated 30+ booking enquiries a month are lost to voicemail. Riverbank Studio will design and build a fast, mobile-first website with integrated online booking in six weeks, for $8,400. The goal: turn more visitors into booked appointments.

2. The problem

In our discovery call you shared that:

• The site takes ~7 seconds to load on a phone, and most of your patients find you on mobile.
• Patients can only book by calling during opening hours, and reception misses calls during busy periods.
• The current design looks dated next to the two newer clinics that opened nearby last year.

At an average patient value of ~$280, even 10 lost bookings a month is roughly $33,000 a year in missed revenue.

3. Proposed solution

• Mobile-first redesign — a clean, modern design that loads in under 2 seconds on 4G, addressing the speed and "looks dated" concerns.
• Online booking integration — patients book 24/7; bookings sync to your existing practice software, so reception stops losing after-hours enquiries.
• Local SEO setup — optimise for "dentist near me" and your suburb so new patients find you first.

4. Deliverables

• A 7-page responsive website (Home, About, Services, Team, New Patients, Contact, Blog)
• Online booking widget connected to your practice management system
• Google Business Profile + on-page local SEO setup
• 1 hour of training for your reception team + a 30-day post-launch support window

5. Timeline

Phase	Work	Dates
1	Discovery, content gathering, sitemap	Week 1
2	Design mockups + your review	Weeks 2–3
3	Build + booking integration	Weeks 4–5
4	Testing, training, launch	Week 6

6. Pricing

Item	Detail	Price
Design & build	7-page mobile-first site	$5,900
Booking integration	Setup + sync to practice software	$1,500
Local SEO setup	Profile + on-page optimisation	$1,000
Total		$8,400

Payment terms: 50% deposit ($4,200) to begin, 50% on launch. Invoices due within 14 days.

7. Next steps

To get started, reply to this email or sign below and we'll send your deposit invoice and book your Week-1 discovery session.

Accepted by: ______________________ Date: ____________