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Startup Executive Summary Example — Beacon Health (telehealth)

Example document for Startup Executive Summary. Use this as a reference when creating your own.

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Document: Startup Executive Summary

Example Document

Last updated 6/4/2026

Beacon Health — Executive Summary

One-liner: Beacon Health is a telehealth platform that lets rural primary-care clinics offer same-day video visits without hiring extra staff. Stage / round: Seed Date: March 2026 Contact: Dr. Priya Anand, priya@beaconhealth.example


Problem

Rural and small-town clinics turn away or delay roughly a third of same-day requests because they cannot staff enough providers, and patients then drive an average of 90 minutes to an urban ER for problems a video visit could handle. Existing telehealth tools are built for large hospital systems and cost more than a small clinic earns from the visits, so adoption among independent practices is below 15%.

Solution

Beacon Health is a lightweight telehealth layer that plugs into the clinic's existing scheduling system. A patient books a same-day video slot in under a minute, an on-call Beacon-network provider takes the visit when the clinic's own doctors are full, and notes flow back to the clinic's records automatically. Clinics keep their patients and their billing; Beacon supplies the overflow capacity and the software. Our network of credentialed providers is the part competitors cannot quickly replicate.

Market

There are about 4,600 rural and small-town primary-care clinics in our launch region. At an average of $9,600 per clinic per year (subscription plus per-visit fees), the serviceable market is roughly $44M. Our beachhead is the ~1,200 clinics in three states where we are already credentialed, a $11.5M near-term opportunity.

Business model

Clinics pay a $199/month subscription plus $22 per overflow visit. Beacon keeps the per-visit margin after paying network providers; blended gross margin is 68%. Revenue scales with both clinic count and visit volume, and visit volume grows on its own as patients learn the clinic now offers same-day video.

Traction

  • $31k ARR, growing 38% month over month for the last four months
  • 22 paying clinics, with 91% of clinics retained since launch nine months ago
  • 3,400 completed visits; signed letter of intent with a 40-clinic regional health network

Team

Dr. Priya Anand (CEO) practised rural family medicine for 11 years and ran telehealth for a 30-clinic group. Marcus Lee (CTO) built and sold a clinical-scheduling product used by 600 practices. Together we have the clinical credibility to recruit providers and the technical track record to ship into healthcare's compliance constraints.

The ask

We are raising $2M seed to reach $1M ARR and 120 clinics, the bar for a strong Series A.

Use of fundsAllocation
Engineering & product40%
Provider network & clinical ops35%
Go-to-market & sales25%

This round gives us 20 months of runway and gets us to a Series A in early 2028.

Notes

A realistic worked example for a fictional telehealth startup; all numbers, traction, and the ask are illustrative.

About this Example

Part of the Startup Executive Summary document collection

Document Type

Startup Executive Summary

A one-page overview of your startup's opportunity, model, and ask — the first thing an investor reads.

Complexity

moderate

Risk Level

low