Startup Funding Proposal — Cargologic Seed Round

Company: Cargologic, Inc. (freight-forwarding workflow software) Prepared for: Northbridge Ventures Prepared by: Elena Marsh, Co-founder & CEO Date: 4 June 2026 Round: Seed

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1. Executive summary

Cargologic replaces the spreadsheets and email chains that freight forwarders use to manage shipments with a single operations platform. In 11 months we have grown to 38 paying freight forwarders and $54K MRR, up 9 percent month over month, with net revenue retention of 112 percent. We are raising a $2.5M seed round on a SAFE with a $14M post-money cap, to reach $200K MRR and a repeatable sales motion that sets up a Series A in 18 months.

2. The opportunity

Small and mid-size freight forwarders move billions of dollars of cargo on tooling built for a different era — shared inboxes, spreadsheets, and a customs portal that does not talk to anything else. A single missed update can cost a forwarder a client. There are roughly 18,000 such forwarders in our launch markets, and none of the legacy systems serve the under-50-employee segment well.

Why now: a wave of retiring operations staff is forcing these firms to digitize, and modern logistics APIs (carriers, customs, tracking) have finally matured enough to stitch a workflow on top of them. Our founding team ran operations at a forwarder for six years and felt this pain directly.

3. The raise

• Amount: $2.5M
• Instrument: SAFE (post-money, no discount)
• Valuation cap: $14M post-money
• Discount: N/A
• Committed so far: $900K soft-circled (two angels + one micro-fund); $1.6M remaining
• Minimum check: $50K

4. Use of funds

Category	Allocation	What it funds
Engineering & product	50%	4 engineers + 1 designer; carrier and customs integrations
Go-to-market	30%	2 account executives + outbound and content demand gen
Operations & overhead	20%	Customer success hire, tooling, legal, runway buffer
Total	100%	~20 months of runway

5. Milestones this round unlocks

Milestone	Target	Why it matters
Revenue	$200K MRR	Clears the bar most Series A leads want to see
Product	Customs + carrier API coverage for top 3 markets	Unlocks larger forwarders
Sales	Repeatable, documented sales motion (CAC payback under 12 months)	Proves the model scales

6. Traction

• $54K MRR, growing ~9 percent month over month over the last 6 months
• 38 paying freight forwarders; net revenue retention 112 percent; logo churn under 2 percent monthly
• Pipeline of 60 qualified forwarders; one regional broker network in late-stage talks for a 12-seat rollout

7. Team

• Elena Marsh, Co-founder & CEO — 6 years running operations at a mid-size freight forwarder.
• Devon Park, Co-founder & CTO — ex-staff engineer on a logistics-tracking platform; built our v1.
• Advisors: former VP of Product at a top customs-software vendor; a seed-stage logistics angel (committed).

8. Terms

• Instrument: post-money SAFE Cap: $14M Discount: N/A
• Pro-rata rights: yes, for checks of $250K or more
• Information rights: quarterly investor update + annual financials
• Board / observer: no board change this round; observer seat offered to the lead

9. Next steps

If freight and logistics fit your thesis, reply to book a 30-minute call and we will share the data room and the SAFE document. We expect to close the round within 8 weeks.

Contact: elena@cargologic.example Data room: available on request