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Support Playbook Example — SaaS Support Team

Example document for Support Playbook. Use this as a reference when creating your own.

For Informational Purposes

This document template is provided for informational purposes. Customize it for your specific needs.

Document: Support Playbook

Example Document

Last updated 6/4/2026

Support Playbook — Tideline (SaaS Support Team)

Illustrative example. Tideline, its staff, and the figures below are fictional and shown only to demonstrate how a support playbook is filled in. Adapt the channels, priorities, and SLAs to your own team before relying on them.

Team / product: Tideline (team-scheduling SaaS) Owner of this playbook: Rosa Delgado, Support Lead Version: 1.3 Last reviewed: 20 May 2026


1. Support scope and channels

  • We support: all paid Tideline plans, plus billing questions from trial users.
  • We do not support: custom integrations built by third parties (we direct those to the partner) and questions about a customer's own internal policies.
  • Hours: Monday-Friday, 8am-8pm UK time.
ChannelUse it forStaffed hoursTarget first response
Help desk (email)All issue typesMon-Fri 8am-8pm4 business hours
Live chatQuick how-to questionsMon-Fri 9am-5pm2 minutes
PhoneUrgent, account-blocking issuesMon-Fri 9am-5pmImmediate

2. Priorities and SLAs

PriorityDefinitionFirst-response targetResolution target
Urgent (P1)Product down or a team cannot log in30 minutes4 hours
High (P2)A core feature is broken with a painful workaround2 business hours1 business day
Normal (P3)Everyday question or minor bug4 business hours2 business days
Low (P4)Cosmetic issue or feature request1 business dayLogged, no fixed date

3. Triage steps

  1. Read the whole ticket and any prior history before replying.
  2. Assign a priority from the table above based on impact, not on how the message is worded.
  3. Tag the issue (billing, login, scheduling, bug, how-to) so it routes and reports correctly.
  4. Resolve it at Tier 1 if it matches a known answer; otherwise route it per section 5.
  5. Send a first response within the SLA that names the issue and the next step.

4. Canned-response guidelines

Agents start from a saved reply, then personalise the greeting, confirm the specific account or error, and remove anything that does not apply before sending. Every reply ends with the fix or a clear next step.

Template nameWhen to use itOwner
Login troubleshootingCustomer cannot sign inTier 1
Bug acknowledgedConfirmed defect, routed to engineeringTier 2
Billing adjustment madeRefund or proration appliedTier 1

5. Escalation matrix

SituationEscalate toHow / how fast
Issue needs deep product knowledgeTier 2 (Sam Pereira)Reassign in help desk, same day
Confirmed bug needing a code changeEngineering on-callLinked ticket, within 1 hour for P1/P2
Unhappy customer or at-risk renewalSupport Lead (Rosa Delgado)Direct message, within 1 hour
Product outageIncident owner + status pagePhone the on-call engineer immediately

6. Tools

ToolUsed forWhere to get access
Help deskTickets, chat, saved repliesAsk the Support Lead to add you
Knowledge baseSelf-service help articlesEditor access from the Support Lead
Status pageOutage and incident updatesPublish rights for Tier 2 and above

7. Metrics

MetricTargetReviewed
First-response time90% within SLAWeekly
Resolution time (by priority)85% within SLAWeekly
CSATAt or above 90% positiveMonthly
Backlog / open ticketsUnder 40 open at end of dayDaily

Notes

This is an illustrative example only — adapt the channels, priorities, SLAs, and escalation routes to how your own support team actually works before relying on it.

About this Example

Part of the Support Playbook document collection

Document Type

Support Playbook

The guide your support team follows — processes, responses, and escalation.

Complexity

moderate

Risk Level

low