Support Playbook Example — SaaS Support Team
Example document for Support Playbook. Use this as a reference when creating your own.
For Informational Purposes
This document template is provided for informational purposes. Customize it for your specific needs.
Document: Support Playbook
Example Document
Last updated 6/4/2026
Support Playbook — Tideline (SaaS Support Team)
Illustrative example. Tideline, its staff, and the figures below are fictional and shown only to demonstrate how a support playbook is filled in. Adapt the channels, priorities, and SLAs to your own team before relying on them.
Team / product: Tideline (team-scheduling SaaS) Owner of this playbook: Rosa Delgado, Support Lead Version: 1.3 Last reviewed: 20 May 2026
1. Support scope and channels
- We support: all paid Tideline plans, plus billing questions from trial users.
- We do not support: custom integrations built by third parties (we direct those to the partner) and questions about a customer's own internal policies.
- Hours: Monday-Friday, 8am-8pm UK time.
| Channel | Use it for | Staffed hours | Target first response |
|---|---|---|---|
| Help desk (email) | All issue types | Mon-Fri 8am-8pm | 4 business hours |
| Live chat | Quick how-to questions | Mon-Fri 9am-5pm | 2 minutes |
| Phone | Urgent, account-blocking issues | Mon-Fri 9am-5pm | Immediate |
2. Priorities and SLAs
| Priority | Definition | First-response target | Resolution target |
|---|---|---|---|
| Urgent (P1) | Product down or a team cannot log in | 30 minutes | 4 hours |
| High (P2) | A core feature is broken with a painful workaround | 2 business hours | 1 business day |
| Normal (P3) | Everyday question or minor bug | 4 business hours | 2 business days |
| Low (P4) | Cosmetic issue or feature request | 1 business day | Logged, no fixed date |
3. Triage steps
- Read the whole ticket and any prior history before replying.
- Assign a priority from the table above based on impact, not on how the message is worded.
- Tag the issue (billing, login, scheduling, bug, how-to) so it routes and reports correctly.
- Resolve it at Tier 1 if it matches a known answer; otherwise route it per section 5.
- Send a first response within the SLA that names the issue and the next step.
4. Canned-response guidelines
Agents start from a saved reply, then personalise the greeting, confirm the specific account or error, and remove anything that does not apply before sending. Every reply ends with the fix or a clear next step.
| Template name | When to use it | Owner |
|---|---|---|
| Login troubleshooting | Customer cannot sign in | Tier 1 |
| Bug acknowledged | Confirmed defect, routed to engineering | Tier 2 |
| Billing adjustment made | Refund or proration applied | Tier 1 |
5. Escalation matrix
| Situation | Escalate to | How / how fast |
|---|---|---|
| Issue needs deep product knowledge | Tier 2 (Sam Pereira) | Reassign in help desk, same day |
| Confirmed bug needing a code change | Engineering on-call | Linked ticket, within 1 hour for P1/P2 |
| Unhappy customer or at-risk renewal | Support Lead (Rosa Delgado) | Direct message, within 1 hour |
| Product outage | Incident owner + status page | Phone the on-call engineer immediately |
6. Tools
| Tool | Used for | Where to get access |
|---|---|---|
| Help desk | Tickets, chat, saved replies | Ask the Support Lead to add you |
| Knowledge base | Self-service help articles | Editor access from the Support Lead |
| Status page | Outage and incident updates | Publish rights for Tier 2 and above |
7. Metrics
| Metric | Target | Reviewed |
|---|---|---|
| First-response time | 90% within SLA | Weekly |
| Resolution time (by priority) | 85% within SLA | Weekly |
| CSAT | At or above 90% positive | Monthly |
| Backlog / open tickets | Under 40 open at end of day | Daily |
Notes
This is an illustrative example only — adapt the channels, priorities, SLAs, and escalation routes to how your own support team actually works before relying on it.
About this Example
Part of the Support Playbook document collection
Document Type
Support Playbook
The guide your support team follows — processes, responses, and escalation.