Website Proposal — E-commerce Replatform for Summit Supply

Prepared for: Daniel Okafor, Head of Digital, Summit Supply Prepared by: Lena Hart, Pixel & Pine Date: 4 June 2026 Valid until: 4 July 2026

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1. Executive summary

Summit Supply's outdoor-gear store runs on an ageing custom platform that is slow on mobile, hard to filter, and can't support the subscription bundles you want to launch. Pixel & Pine will replatform the store onto Shopify — migrating roughly 1,200 SKUs — with faster pages, proper product filtering, and built-in subscriptions, in eight weeks for $46,800. The goal: lift mobile conversion and open a recurring-revenue line without disrupting your existing catalogue.

2. Goals and success metrics

Goal	Metric	Baseline (today)	Target
Faster storefront	Mobile load time (LCP)	5.8 s	under 2.5 s
Easier product discovery	Search/filter usage to cart	9%	18%
Recurring revenue	Active subscriptions	0	400 in 6 months
Higher mobile conversion	Mobile checkout completion	1.4%	2.6%

3. Scope and sitemap

We will build the following templates and pages on Shopify:

• Templates: Home, Collection (category), Product, Search/filter results, Cart, Checkout, Blog post, Account
• Pages: About, Sustainability, Stores, Size & Fit Guide, Contact, FAQ
• Subscriptions: "Trail Club" recurring bundle flow on eligible product templates
• Content responsibility: Summit Supply supplies product copy and photography; Pixel & Pine writes the six core marketing pages and structures all product data during migration.
• Out of scope: New product photography, ongoing blog writing, paid-ad management, and third-party app subscription fees (billed directly to Summit Supply).

4. Design and build approach

• Discovery (Week 1): Goals workshop, competitor review, audit of all 1,200 SKUs and current URL structure.
• Design (Weeks 2–3): Wireframes for the eight templates, then high-fidelity mockups of Home, Collection, and Product for sign-off. Two revision rounds per template are included.
• Build (Weeks 4–6): Custom Shopify theme, faceted filtering, subscription flow, and integrations, with a staging store for review.
• Content, QA & launch (Weeks 7–8): Product migration, redirect mapping for old URLs, cross-device testing, and a coordinated go-live with DNS cutover.

5. Integrations, CMS and analytics

Area	Tool / platform	Provided by
E-commerce platform	Shopify (Advanced plan)	Summit Supply account
Faceted search & filtering	Search & Discovery app	Pixel & Pine configures
Subscriptions	Shopify-native subscriptions app	Pixel & Pine configures
Payments & tax	Shopify Payments	Summit Supply account
Email & flows	Klaviyo	Summit Supply account
Analytics	GA4 + Shopify reports	Pixel & Pine sets up

6. Timeline and phases

Phase	Work	Milestone	Dates
1	Discovery & catalogue audit	Sitemap & data plan signed off	Week 1
2	Design	Key template mockups approved	Weeks 2–3
3	Build & integrations	Staging store ready	Weeks 4–6
4	Migration, QA & launch	Store live, redirects in place	Weeks 7–8

Design (Phase 2) starts once brand assets and the goals workshop output are confirmed in Week 1.

7. Pricing

Item	Detail	Price
Discovery & design	Workshop, 8 template designs (2 rounds each)	$11,400
Build	Custom Shopify theme, faceted filtering, responsive QA	$19,600
Subscriptions setup	"Trail Club" recurring flow + email triggers	$4,200
Catalogue migration	~1,200 SKUs + 301 redirect mapping	$8,600
Integrations & analytics	Klaviyo, GA4, search app configuration	$3,000
Total		$46,800

Payment terms: 40% to begin ($18,720), 30% at staging sign-off, 30% on launch. Shopify and app subscriptions are billed to Summit Supply directly. Invoices due within 14 days.

8. Hosting and post-launch support

• Hosting: Shopify is fully hosted; Summit Supply owns the Shopify account and pays the monthly plan.
• Handover: Full admin access, a recorded walkthrough, and a one-page editing guide for your team.
• Support: 30 days of free post-launch fixes, then an optional Care Plan at $850/month (priority fixes, monthly performance check, up to 4 hours of content/edit work).
• Ownership: Summit Supply owns the store, theme code, content, and all connected accounts at launch.

9. Assumptions

• Summit Supply supplies final product copy and images for migration by the end of Week 2.
• Existing Klaviyo, GA4, and Shopify Payments accounts are available with admin access at build time.
• One consolidated round of feedback is provided per review stage within three business days.

10. Next steps

To get started, reply to this email or sign below and we'll send your deposit invoice and book the Week-1 discovery workshop.

Accepted by: ______________________ Date: ____________