Business Plan

Company: [Business name] Prepared by: [Founder / author name] Date: [Date] Plan period: [e.g., 3 years, starting Month Year]

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1. Executive summary

[One page, written last. In a few short paragraphs cover: what the business is, the problem it solves, the target customer, the offering, the team, and the headline numbers — revenue you expect and any funding you are seeking. A reader should understand the whole opportunity from this section alone.]

2. Company description

• What we do: [One or two sentences a stranger would understand.]
• Mission: [Why the business exists, beyond making money.]
• Legal structure: [Sole trader / LLC / corporation / partnership.]
• Location: [Where you operate and why it matters.]
• What makes us different: [Your edge — cost, quality, location, expertise, relationships.]

3. Market analysis

• Target customer: [The specific person or business who buys first, described concretely.]
• Market size: [How many such customers exist and how much they spend — built bottom-up.]
• Trends: [What is changing in this market that works in your favour.]
• Competition: [Who else serves this customer, including the option of doing nothing, and why you win.]

4. Products and services

[What you sell, how it is priced, and why customers choose it.]

• [Product / service 1] — [what it is, the need it meets, the price]
• [Product / service 2] — [what it is, the need it meets, the price]
• Cost to deliver: [The main costs behind each sale — materials, labour, fees.]

5. Marketing and sales

• Positioning: [The one idea you want to own in the customer's mind.]
• Channels: [How customers discover you — referrals, search, social, partnerships, foot traffic.]
• Pricing strategy: [How you set prices and why.]
• Sales process: [How an interested prospect becomes a paying customer.]

6. Operations

• Delivery: [How the product or service is produced and delivered.]
• Suppliers / key resources: [Who and what you depend on.]
• Facilities and equipment: [What you need to operate.]
• Quality and systems: [How you keep results consistent as volume grows.]

7. Management and team

Role	Person	Relevant experience
[Role 1]	[Name]	[Background]
[Role 2]	[Name / "to hire"]	[Background / requirement]

[Note any advisors, mentors, or board members and what they bring.]

8. Financial plan

[State your key assumptions first — price per unit, units sold per month, main costs — then summarise the numbers. Include a sales forecast, profit-and-loss projection, cash-flow view, break-even point, and your funding requirement with use of funds.]

Year	Revenue	Costs	Net profit
Year 1	[$]	[$]	[$]
Year 2	[$]	[$]	[$]
Year 3	[$]	[$]	[$]

Funding requirement: [Amount sought, if any.] Use of funds: [What the money buys — equipment, inventory, hires, runway.] Break-even: [The monthly sales level at which revenue covers costs.]

9. Appendix (optional)

[Resumes, product images, detailed spreadsheets, letters of intent, permits, or other supporting documents.]