Business Proposal

Prepared for: [Recipient name / organisation] Prepared by: [Your name / organisation] Date: [Date] Proposal valid until: [Date]

---

1. Executive summary

[In one short paragraph: the opportunity, the arrangement you propose, and the single most important benefit to the reader. Write this last and put it first — many decision-makers read only this section.]

2. About [your organisation]

[A concise, credible picture of who you are: what you do, your scale (years operating, locations, headcount, clients served), and the track record that makes you a safe partner for this relationship.]

Founded	[Year]
Headquarters	[Location]
Team size	[Number]
Relevant clients / partners	[Examples]

3. The opportunity

[Describe the market context or shared problem that makes this proposal timely. Use a number, trend, or quantified gap to show the opportunity is real and worth acting on now — not a generic statement.]

4. Proposed arrangement

[Explain the structure of the relationship in plain terms: the roles, how the two parties work together, and how value or risk is shared.]

• [Your organisation] will: [your contribution and responsibilities]
• [Recipient] will: [their contribution and responsibilities]
• Shared: [governance, decisions, or outcomes you own jointly]

5. Scope and deliverables

[What is included, who is accountable for each part, and what falls outside this proposal.]

Area	Included	Owner
[Area 1]	[What is delivered]	[Party]
[Area 2]	[What is delivered]	[Party]
[Area 3]	[What is delivered]	[Party]

Out of scope: [List anything explicitly excluded to prevent later disputes.]

6. Commercials / investment

[State the financial terms clearly. Use whichever model fits: fixed fee, recurring fee, revenue share, per-unit pricing, or a funding ask. Show the headline number and how it is built up.]

Item	Basis	Amount
[Item 1]	[Per month / per unit / one-off]	[Amount]
[Item 2]	[Basis]	[Amount]
Total / Ask		[Amount]

Payment / commercial terms: [e.g. billed monthly in arrears; net 30; minimum term; what triggers each payment.]

Expected return / value to [recipient]: [Quantify the benefit — savings, added revenue, capacity, or strategic value.]

7. Implementation timeline

Phase	Milestone	Target date
1	[Agreement and onboarding]	[Month 1]
2	[Pilot / ramp-up]	[Months 2–3]
3	[Full operation]	[Month 4 onward]

8. Terms

[Duration, renewal, exclusivity, key conditions, assumptions, and any dependencies on the other party. Note that detailed terms will be formalised in a separate agreement.]

9. Next steps

[One clear action. e.g. "If this arrangement looks right, the next step is a 45-minute call to align on terms, after which we'll draft a partnership agreement for review."]

Agreed in principle by: ______________________ Date: ____________

---

Optional sections

• Track record / case studies: [A comparable relationship you have made work, with a result.]
• Team: [The people who would own this relationship and why they're credible.]
• Risk and mitigation: [The two or three obvious risks and how you handle each.]