Competitive Analysis Report

Prepared by: [Author / team] Date: [Date] Next review: [Date + one quarter] Audience: [Leadership / product / marketing]

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1. Objective and scope

[State the decision this report informs — e.g., "decide how to position our new mid-market tier" — and the boundaries: which market, segment, and geography you are analysing, and which you are excluding.]

2. Methodology and sources

[Briefly describe how the intelligence was gathered and over what period. List your main public sources so readers can judge reliability. Note any limitations or data that is dated.]

3. Competitor set

[Name the competitors you are analysing and why each is included. Distinguish direct competitors, indirect/substitute competitors, and emerging threats.]

• [Competitor A] — [direct / indirect], [one line on who they are]
• [Competitor B] — [direct / indirect], [one line on who they are]
• [Competitor C] — [direct / indirect], [one line on who they are]

4. Feature and price comparison matrix

[Compare the capabilities and pricing that buyers actually decide on. Mark Yes / No / Partial.]

Capability / dimension	Us	[Competitor A]	[Competitor B]	[Competitor C]
[Core capability 1]	[Yes/No]	[Yes/No]	[Yes/No]	[Yes/No]
[Core capability 2]	[Yes/No]	[Yes/No]	[Yes/No]	[Yes/No]
[Differentiating capability]	[Yes/No]	[Yes/No]	[Yes/No]	[Yes/No]
Entry price	[Price]	[Price]	[Price]	[Price]
Target segment	[Segment]	[Segment]	[Segment]	[Segment]

5. Per-competitor SWOT

[Competitor A]

• Strengths: [specific strengths]
• Weaknesses: [specific weaknesses]
• Opportunities: [openings in their position you could exploit]
• Threats: [ways they could threaten you]

[Competitor B]

• Strengths: [specific strengths]
• Weaknesses: [specific weaknesses]
• Opportunities: [openings in their position you could exploit]
• Threats: [ways they could threaten you]

[Competitor C]

• Strengths: [specific strengths]
• Weaknesses: [specific weaknesses]
• Opportunities: [openings in their position you could exploit]
• Threats: [ways they could threaten you]

6. Market positioning map

[Describe a two-axis map in prose. Choose the two dimensions buyers care about most — e.g., price (low to high) on one axis and depth or capability (simple to powerful) on the other. Place each competitor and yourself, then describe the clusters and the empty space.]

[Example phrasing: "On a map of price (low to high) against capability depth (simple to powerful), Competitor A sits low-price / simple, Competitors B and C cluster high-price / powerful, leaving the mid-price / focused quadrant largely open — the ground we intend to own."]

7. Implications and recommendations

[Convert the analysis into decisions. For each recommendation, state the rationale, an owner, and a timeframe.]

• [Recommendation 1] — [why, tied to a finding above] — Owner: [name], by [date].
• [Recommendation 2] — [why, tied to a finding above] — Owner: [name], by [date].
• [Recommendation 3] — [why, tied to a finding above] — Owner: [name], by [date].

Headline takeaway: [The single most important conclusion in one sentence.]