Content Calendar Template

Owner / team: [Who runs this calendar] Period: [Month or quarter, e.g. Month YYYY] Last updated: [Date]

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Schedule

Date	Channel	Topic / Title	Format	Owner	Status	CTA
[YYYY-MM-DD]	[Blog]	[Working title or angle]	[Article]	[Name]	[Idea]	[Subscribe]
[YYYY-MM-DD]	[LinkedIn]	[Working title or angle]	[Carousel]	[Name]	[Drafting]	[Read more]
[YYYY-MM-DD]	[Email]	[Working title or angle]	[Newsletter]	[Name]	[In review]	[Book a call]
[YYYY-MM-DD]	[YouTube]	[Working title or angle]	[Short video]	[Name]	[Scheduled]	[Download]
[YYYY-MM-DD]	[Channel]	[Working title or angle]	[Format]	[Name]	[Status]	[Action]

Status options: Idea -> Drafting -> In review -> Scheduled -> Published.

Planning notes and themes

• Theme for this period: [The one or two topics or campaigns this month revolves around, and why.]
• Key dates to plan around: [Launches, events, seasonal moments, holidays.]
• Cadence: [How often you publish per channel, e.g. 1 blog post and 3 LinkedIn posts per week.]
• Cornerstone piece: [The big piece this period, plus the smaller pieces you will repurpose from it.]
• Batching plan: [What you will produce together and when, e.g. film all videos on the 1st.]

Backlog (ideas not yet scheduled)

• [Idea 1 — channel / format it suits]
• [Idea 2 — channel / format it suits]
• [Idea 3 — channel / format it suits]