Sales Proposal

Prepared for: [Client name / company] Prepared by: [Your name / company] Date: [Date] Valid until: [Date + 30 days]

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1. Executive summary

[In 2–3 sentences: the client's main problem, your proposed solution, and the single most important outcome they can expect. Write this last, read it first.]

2. The problem

[Describe the client's current situation and challenges in their own words. Show you listened. Quantify the cost of the problem where you can — time lost, revenue missed, risk carried.]

3. Proposed solution

[Explain what you will do and how it solves the problem above. Break it into clear components and connect each one to a need you named in Section 2.]

• [Component 1] — [what it is and the need it addresses]
• [Component 2] — [what it is and the need it addresses]
• [Component 3] — [what it is and the need it addresses]

4. Deliverables

[A concrete, itemised list of exactly what the client receives.]

• [Deliverable 1]
• [Deliverable 2]
• [Deliverable 3]

5. Timeline

Phase	Work	Dates
1	[Kickoff / discovery]	[Week 1]
2	[Build / delivery]	[Weeks 2–4]
3	[Review / handover]	[Week 5]

6. Pricing

Item	Detail	Price
[Item 1]	[Detail]	[$]
[Item 2]	[Detail]	[$]
Total		[$]

Payment terms: [e.g., 50% deposit to begin, 50% on completion. Invoices due within 14 days.]

7. Next steps

[One clear action. e.g., "To get started, sign below or reply to this email and we'll send the deposit invoice and book your kickoff call."]

Accepted by: ______________________ Date: ____________

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Optional sections

• Case study: [A relevant result you delivered for a similar client.]
• Team: [Who will do the work and why they're credible.]
• Terms & assumptions: [Scope boundaries, what's out of scope, dependencies on the client.]