Market Validation Plan & Report

Venture / idea: [Name] Owner: [Your name] Date: [Date] Decision review date: [Date]

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1. Problem hypothesis

[State, in one or two sentences, the problem you believe exists and who has it. Be specific about the segment. e.g., "We believe [specific customer] struggles with [specific problem] when [situation], and currently solves it by [existing workaround]."]

Target segment: [Who, specifically — narrow beats broad] Current alternative: [What they use / do today]

2. Riskiest assumptions

[List the beliefs that, if wrong, would break the whole idea. Rank them — test the riskiest first.]

#	Assumption	Why it's risky	Confidence now
1	[The problem is painful and frequent]	[If false, no demand]	[Low / Med / High]
2	[This segment will pay to solve it]	[If false, no business]	[Low / Med / High]
3	[We can reach this segment affordably]	[If false, no growth]	[Low / Med / High]

3. Experiments

[For each riskiest assumption, design a cheap test. Set the metric AND the pass threshold BEFORE you run.]

#	Assumption tested	Method	Metric	Pass threshold	Status
1	[Assumption 1]	[Problem interviews]	[% naming this as a top-3 pain]	[e.g. 6 of 10]	[Planned]
2	[Assumption 2]	[Landing-page test]	[Visitor → email conversion]	[e.g. ≥ 8%]	[Planned]
3	[Assumption 2]	[Concierge pilot / pre-order]	[Pre-pays or deposits]	[e.g. 3 paying]	[Planned]

4. Results

[Fill in after running. Report what actually happened against the threshold — numbers, not vibes.]

#	Method	Result	Met threshold?
1	[Interviews]	[e.g. 7 of 10 named it a top-3 pain]	[Yes / No]
2	[Landing page]	[e.g. 6.2% of 340 visitors gave an email]	[Yes / No]
3	[Concierge / pre-order]	[e.g. 2 of 8 pre-paid]	[Yes / No]

5. Learnings

[What did the evidence teach you about the customer, the problem, the price, and the message? Note surprises, objections you heard repeatedly, and any segment that responded far more strongly than the rest.]

• [Learning 1]
• [Learning 2]
• [Learning 3]

6. Decision

Verdict: [ Persevere / Pivot / Kill ]

[State the decision and the evidence behind it. If pivoting, name the single variable you're changing (segment, problem, solution, or price) and the next test. If persevering, name the next step. If killing, say why and what you're freeing up.]

Next action: [The one thing that happens next, with an owner and a date.]