Startup Pitch Deck

Company: [Company name] Stage / round: [Pre-seed / Seed / Series A] Prepared by: [Founder name(s)] Date: [Date]

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Slide 1 — Title / vision

[Company name, logo, and a single one-line description anyone could repeat ("X for Y"). Add the big-picture vision in one short sentence. This slide sets the tone in seconds — make the one-liner crisp.]

Slide 2 — Problem

[State the painful, specific problem you solve. Make it concrete and quantify the cost of the status quo — time wasted, money lost, risk carried. One clear problem beats three vague ones.]

Slide 3 — Solution

[What you built and how it removes the pain on Slide 2. Show it — a screenshot, a before/after, or a single demo frame. Tie the solution directly back to the problem.]

Slide 4 — Why now

[The shift — in technology, regulation, cost, or behaviour — that makes this the right moment. Explain why this could not have worked two years ago and why waiting is risky.]

Slide 5 — Market size

[How big the opportunity is. Give TAM / SAM / SOM and, crucially, show how you sized it (bottom-up: number of customers x price beats a top-down headline number). Be honest and defensible.]

Slide 6 — Product

[A closer look at how it works and what makes the experience good. Keep it visual — product shots or a short flow. Highlight the one thing users love most.]

Slide 7 — Traction

[Your strongest evidence: revenue, active users, growth rate, retention, signed pilots, LOIs, or a waitlist. Use a clean up-and-to-the-right chart with exact numbers. If early, show what you do have, honestly.]

Slide 8 — Business model

[How you make money: pricing, who pays, and your unit economics (e.g., CAC, LTV, gross margin). Show the path to attractive margins as you scale.]

Slide 9 — Competition / why you win

[Name the real alternatives, including the status quo. Use a simple positioning view (a 2x2 or a focused comparison) and state your durable advantage — what makes you hard to copy.]

Slide 10 — Team

[Who you are and why this team wins now. Lead with founder–market fit and relevant track record. Note key advisors only if they genuinely help. Investors back people at this stage.]

Slide 11 — Financials

[A short forward view: 2–3 years of key projections (revenue, customers, headcount) and the 2–3 assumptions that drive them. Do not paste the full model — link to it instead.]

Slide 12 — The ask

[How much you are raising, what it buys (the concrete milestones the round funds), and the runway it creates. End with one specific number and the single next step. e.g., "Raising $X to reach [milestone] in [N] months."]

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Appendix (optional, kept after the ask)

• Detailed metrics: [Cohorts, retention curves, pipeline.]
• Roadmap: [Next 12–18 months of product milestones.]
• Use of funds: [Breakdown of how the round is allocated.]