Startup Product Roadmap

Product: [Product name] Owner: [Name / role] Last updated: [Date] Review cadence: [e.g., every 2 weeks]

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1. Vision

[One or two sentences describing where the product is headed and the change you want to create for users. This should be stable — it is the "why we exist" that the rest of the roadmap serves.]

2. Goals this cycle

[The 2–3 measurable objectives the roadmap is built around this quarter or cycle. Every theme below should trace back to one of these.]

• [Goal 1] — [target metric, e.g., grow activated users from 200 to 500]
• [Goal 2] — [target metric, e.g., improve week-2 retention from 25% to 40%]
• [Goal 3] — [target metric, e.g., land first 3 paying customers]

3. Roadmap (Now / Next / Later)

Horizon	Theme	Goal it serves	Expected outcome
Now	[Problem / theme being worked on]	[Goal 1]	[What success looks like]
Now	[Problem / theme being worked on]	[Goal 2]	[What success looks like]
Next	[Candidate problem / theme]	[Goal 2]	[What success looks like]
Next	[Candidate problem / theme]	[Goal 3]	[What success looks like]
Later	[Direction we know matters]	[Goal 3]	[Why it matters]
Later	[Direction we know matters]	[Goal 1]	[Why it matters]

4. Key milestones

[The few proof points that show momentum. Keep these directional, not contractual.]

• [Milestone 1] — [the signal it represents, e.g., onboarding flow live for all new users]
• [Milestone 2] — [the signal it represents, e.g., first paying customer]
• [Milestone 3] — [the signal it represents, e.g., self-serve sign-up open]

5. Dependencies & risks

[What could block or reshape this plan — technical, hiring, funding, or external dependencies — and how you are mitigating each.]

Item	Type	Impact if it slips	Mitigation
[Dependency or risk]	[Tech / hire / funding / external]	[What it delays]	[Your plan]
[Dependency or risk]	[Tech / hire / funding / external]	[What it delays]	[Your plan]

6. What we are NOT doing

[The work you are deliberately declining this cycle, and the one-line reason. This is where focus becomes real — be specific.]

• [Thing we're not building] — [why it's out of scope for now]
• [Thing we're not building] — [why it's out of scope for now]