Website Proposal

Prepared for: [Client name / company] Prepared by: [Your studio / name] Date: [Date] Valid until: [Date + 30 days]

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1. Executive summary

[In 2–3 sentences: what the new website needs to achieve for the business, your proposed approach, the headline timeline and price, and the single most important outcome. Write this last, read it first.]

2. Goals and success metrics

[State the business reasons for the project and how success will be measured after launch. Record today's baseline so the improvement is provable.]

Goal	Metric	Baseline (today)	Target
[e.g. More online sales]	[Conversion rate]	[x%]	[y%]
[e.g. Faster site]	[Mobile load time]	[x s]	[under y s]
[e.g. More enquiries]	[Form submissions / mo]	[x]	[y]

3. Scope and sitemap

[List the pages and templates you will build. Distinguish reusable templates from one-off pages, and state what is out of scope.]

• Pages / templates: [Home], [Category], [Product / service], [Blog], [About], [Contact], [Checkout]
• Content responsibility: [Who writes copy and supplies images]
• Out of scope: [e.g. ongoing content, photography, translation, third-party app fees]

4. Design and build approach

[Explain how you work and what the client will see at each stage. State the number of design and revision rounds included.]

• Discovery — [goals, audience, content audit, technical requirements]
• Design — [wireframes, then high-fidelity mockups of key templates for sign-off — X rounds]
• Build — [front-end development, responsive, accessibility, CMS/commerce setup]
• QA and review — [cross-device testing, content population, structured client review]

5. Integrations, CMS and analytics

[List the platforms and services the site will use, and any accounts or licences the client must provide.]

Area	Tool / platform	Provided by
CMS / e-commerce	[e.g. platform name]	[You / client]
Payments	[Gateway]	[Client account]
Email / marketing	[Tool]	[Client account]
Analytics	[Tool]	[You set up]

6. Timeline and phases

Phase	Work	Milestone	Dates
1	Discovery & planning	Sitemap signed off	[Week 1]
2	Design	Mockups approved	[Weeks 2–3]
3	Build & integrations	Staging site ready	[Weeks 4–6]
4	Content, QA & launch	Site live	[Weeks 7–8]

[Note any dependencies — e.g. design cannot start until content/branding is supplied.]

7. Pricing

Item	Detail	Price
Discovery & design	[Detail]	[$]
Build & integrations	[Detail]	[$]
Content & migration	[Detail]	[$]
Total		[$]

Payment terms: [e.g. 40% to begin, 30% at staging, 30% on launch. Invoices due within 14 days.]

8. Hosting and post-launch support

• Hosting: [Where the site lives, who pays, any platform/licence fees]
• Handover: [Admin access, documentation, training]
• Support: [Post-launch fix window, then optional monthly care plan and what it covers]
• Ownership: [What the client owns at the end — site, code, content, accounts]

9. Assumptions

• [e.g. Client supplies brand assets and final copy by the agreed date]
• [e.g. Required third-party accounts and API keys are available at build time]
• [e.g. One consolidated round of feedback per review stage]

10. Next steps

[One clear action. e.g. "To get started, sign below or reply to this email and we'll send the deposit invoice and book your discovery workshop."]

Accepted by: ______________________ Date: ____________