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Customer Satisfaction Survey Template

Template for Customer Satisfaction Survey. Customize this template for your specific needs.

For Informational Purposes

This document template is provided for informational purposes. Customize it for your specific needs.

Document: Customer Satisfaction Survey

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Version 1 • Last updated 7/25/2026

Customer Satisfaction Survey: [PRODUCT/SERVICE NAME]

Introduction

Thank you for taking the time to participate in the [COMPANY NAME] Customer Satisfaction Survey. We value your business and want to ensure that we are meeting your expectations. Your honest feedback is crucial in helping us improve our [PRODUCT/SERVICE NAME] and serve you better.

This survey should take approximately [NUMBER] minutes to complete. Your responses will remain confidential and will be used solely for internal quality assurance and product development purposes.

Contact Information

  • Survey ID: [UNIQUE SURVEY ID]
  • Date Survey Sent: [DATE SENT]
  • Survey Version: [VERSION NUMBER]

Part 1: Customer Profile & Usage Context

To help us categorize your feedback, please provide a few details about your experience with [COMPANY NAME].

1. Name (Optional)

  • [FIRST NAME] [LAST NAME]

2. Email Address (Optional)

  • [EMAIL ADDRESS]
  • Note: We will only use this to follow up on specific issues if you grant permission.

3. Company / Organization Name

  • [ORGANIZATION NAME]

4. Job Title

  • [JOB TITLE]

5. How long have you been using [PRODUCT/SERVICE NAME]?

  • Less than 1 month
  • 1–6 months
  • 6–12 months
  • 1–3 years
  • 3+ years

6. How frequently do you use our product/service?

  • Daily
  • Weekly
  • Monthly
  • Rarely / One-time use

7. Which specific features or departments of [COMPANY NAME] do you interact with most? (Select all that apply)

  • [FEATURE A]
  • [FEATURE B]
  • [FEATURE C]
  • Customer Support
  • Sales / Account Management
  • Billing / Accounts
  • Other: [PLEASE SPECIFY]

Part 2: Overall Satisfaction Metrics

Please rate your general experience with [COMPANY NAME] regarding [PRODUCT/SERVICE NAME].

8. Overall, how satisfied are you with [PRODUCT/SERVICE NAME]?

  • Very Satisfied
  • Satisfied
  • Neutral
  • Dissatisfied
  • Very Dissatisfied

9. How likely are you to recommend [COMPANY NAME] to a friend or colleague? (NPS)

  • Please select a score between 0 (Not at all likely) and 10 (Extremely likely).
  • [ 0 ] [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5 ] [ 6 ] [ 7 ] [ 8 ] [ 9 ] [ 10 ]

10. How would you rate the value for money of [PRODUCT/SERVICE NAME]?

  • Excellent value
  • Good value
  • Fair value
  • Poor value
  • No opinion

11. How easy was it for you to achieve your goals using [PRODUCT/SERVICE NAME]?

  • Very Easy
  • Easy
  • Neutral
  • Difficult
  • Very Difficult

Part 3: Product & Service Experience

We want to understand the specifics of what works well and what doesn’t.

12. Please rate the following aspects of [PRODUCT/SERVICE NAME]:

AspectVery SatisfiedSatisfiedNeutralDissatisfiedVery DissatisfiedN/A
Quality / Reliability[ ][ ][ ][ ][ ][ ]
Ease of Use / User Interface[ ][ ][ ][ ][ ][ ]
Range of Features[ ][ ][ ][ ][ ][ ]
Performance / Speed[ ][ ][ ][ ][ ][ ]
Mobile Accessibility[ ][ ][ ][ ][ ][ ]
Documentation / Guides[ ][ ][ ][ ][ ][ ]

13. Compared to our competitors, how do you rate [COMPANY NAME]?

  • Much better than competitors
  • Somewhat better than competitors
  • About the same as competitors
  • Somewhat worse than competitors
  • Much worse than competitors

14. What is the ONE thing we could do to make [PRODUCT/SERVICE NAME] better?

  • [OPEN TEXT FIELD FOR SUGGESTIONS]

15. What do you like most about [PRODUCT/SERVICE NAME]?

  • [OPEN TEXT FIELD FOR POSITIVE FEEDBACK]

Part 4: Customer Support & Account Management

If you have not interacted with our support team, please skip to Part 5.

16. Have you contacted [COMPANY NAME] Customer Support in the last [TIMEFRAME, e.g., 3 months]?

  • Yes
  • No

17. How did you contact us?

  • Email
  • Phone
  • Live Chat
  • [SUPPORT PORTAL NAME]
  • Other: [SPECIFY]

18. How satisfied were you with the speed of our response?

  • Very Satisfied
  • Satisfied
  • Neutral
  • Dissatisfied
  • Very Dissatisfied

19. How satisfied were you with the quality of the solution provided by the support agent?

  • Very Satisfied
  • Satisfied
  • Neutral
  • Dissatisfied
  • Very Dissatisfied

20. Was your issue resolved in a single interaction?

  • Yes
  • No

21. If you interacted with an Account Manager, please rate their performance:

  • Excellent – Proactive and helpful
  • Good – Helpful when contacted
  • Average – Met basic expectations
  • Poor – Unresponsive or unhelpful
  • N/A

Part 5: Purchasing & Onboarding

22. How easy was the purchasing/sign-up process?

  • Very Easy
  • Easy
  • Neutral
  • Difficult
  • Very Difficult

23. How would you rate the onboarding process (getting started with the product)?

  • Excellent – I was up and running immediately
  • Good – I needed some help but figured it out
  • Average – It took longer than expected
  • Poor – I struggled to get started
  • I did not require onboarding

24. How clear are the pricing and billing statements from [COMPANY NAME]?

  • Very Clear
  • Clear
  • Somewhat Confusing
  • Very Confusing

Part 6: Future & Loyalty

25. Do you plan to renew your subscription/contract with [COMPANY NAME]?

  • Definitely
  • Probably
  • Not Sure
  • Probably Not
  • Definitely Not

26. If you are unlikely to renew or considering leaving, what is the primary reason?

  • Price / Cost
  • Missing Features
  • Poor Performance / Reliability
  • Better Alternative from Competitor
  • Poor Customer Service
  • No longer need the service
  • Other: [PLEASE SPECIFY]

27. Would you be willing to participate in a beta testing group for future features?

  • Yes
  • No
  • Maybe (contact me)

28. Can we quote your feedback in our marketing materials (e.g., testimonials, case studies)?

  • Yes, you may use my feedback.
  • Yes, but please contact me first.
  • No, please keep this internal.

Part 7: Additional Comments

29. Is there anything else you would like to share with the [COMPANY NAME] leadership team?

  • [OPEN TEXT FIELD FOR ADDITIONAL COMMENTS]

Thank You

Thank you for completing our Customer Satisfaction Survey.

Internal Use Only:

  • Data Entry Person: [NAME]
  • Date Processed: [DATE]
  • Action Required: [YES / NO]
  • Follow-up Assigned To: [EMPLOYEE NAME]
  • Priority Level: [HIGH / MEDIUM / LOW]
Use in GeneratorView Guide

About this Template

Part of the Customer Satisfaction Survey document collection

Document Type

Customer Satisfaction Survey

Gather feedback to improve products and measure client loyalty.

Complexity

simple

Format

form

Estimated Time

15 minutes